Designing for Learning: Brick Scholars’ Brand Redesign
Opportunity
Brick Scholars’ STEAM focused curriculum provides engaging, creative and fun educational programs and professional development using LEGO as a learning tool. Through a brand redesign, I aimed to encapsulate their dedication to empowering young minds with the transformative power of LEGO building. By infusing creativity into every aspect of their visual identity, we sought to ignite curiosity, inspire innovation, and cultivate a love for learning among children and adults alike.
Services
I offered a range of specialized graphic design services to elevate their brand presence and communicate their commitment to playful learning. This included crafting a distinctive logo, dynamic social media templates to engage their community, and eye-catching packaging that enhances the excitement of their LEGO build kits. By aligning each design element with Brick Scholars' mission to explore the science behind play and promote educational growth, I helped bring their vision to life in a visually compelling manner.
Approach
In approaching the Brick Scholars project, I delved deep into understanding their ethos of playful learning and commitment to educational innovation. By immersing myself in their mission to explore the science behind play, I crafted designs that seamlessly integrated creativity, functionality, and educational value. From conceptualizing the logo and branding to developing social media templates and packaging, every step of the process was guided by a passion for bringing their vision to life. Through thoughtful collaboration and attention to detail, I ensured that each design element not only captured the essence of Brick Scholars but also resonated with their diverse audience, fostering a sense of curiosity and excitement for learning.
Outcome
Crafting their logo and branding was like building with LEGO bricks itself – each element carefully constructed to reflect their dedication to playful learning. From brainstorming social media templates to designing packaging that sparks curiosity, every detail aimed to amplify their mission. The result is a vibrant visual identity that not only captures the essence of Brick Scholars but also ignites excitement and wonder in all who encounter it.