A New Look for the Connecticut Women’s Council
Opportunity
The Connecticut Women's Council recognized the need for a refreshed and cohesive brand that would resonate with its diverse audience. Additionally, there was a vision to establish a user-friendly website that could serve as an inclusive space for information, resources, and community building.
Services
My services encompassed a holistic approach to branding and digital presence. We undertook a brand overhaul, developing a new visual identity that reflected the council's values and mission. Simultaneously, we crafted a modern, responsive website that seamlessly integrated the brand elements and provided an intuitive user experience.
Approach
My approach centered around understanding the unique essence of the Connecticut Women's Council and the multifaceted nature of its initiatives. Collaborating closely with the council's leadership, I provided branding and templates that they can use moving forward to help spread awareness of the council’s initiatives. The branding process involved creating a visual language that resonated with the diverse membership, while the website development focused on delivering a platform that was both aesthetically pleasing and highly functional.
Outcome
The result of our collaboration was a revitalized brand identity and a robust website for the Connecticut Women's Council. The new branding communicated inclusivity, strength, and empowerment, resonating with both existing members and potential participants. The website became a central hub for information, events, and networking opportunities, fostering a sense of community among the council's members. The successful launch of the revamped brand and website significantly enhanced the council's online presence and reinforced its position as a key advocate for women's empowerment in Connecticut.
Contributors
This project was completed while in my current role at New Park Creative, a digital marketing agency. I am grateful for Carrianne Polo’s creative direction throughout this project.