Branding a Small Business
Opportunity
Rootworks is all about local flavor and a community experience. We wanted to capture that down-to-earth vibe and celebrate the real taste of nature. Our mission was simple: create a brand that speaks to folks who care about what they eat on, with a nod to sustainability and wholesome living.
Services
I hand-drew a logo that that serves as the heart of Rootworks, evoking a sense of artisanal craftsmanship and community connection. We also developed branding and packaging solutions that reflect Rootworks' commitment to authenticity and sustainability. From logo to packaging, we ensured every aspect of Rootworks' brand experience aligns with their values and resonates with their audience.
Approach
We kicked off by delving deep into the roots of the brand, understanding its values and aspirations. Leveraging our expertise in handcrafted design, we meticulously sketched out a logo that captures the heart and soul of Rootworks, infusing it with a sense of artisanal charm and local flair. Throughout the process, sustainability remained a guiding principle, inspiring us to develop packaging solutions that not only protect the products but also reflect Rootworks' commitment to eco-conscious practices. By intertwining bold colors with a commitment to eco-conscious design, we ensured that Rootworks not only stands out at the market but also resonates with consumers seeking genuine, wholesome products. Through collaborative ideation and purposeful execution, we brought Rootworks' vision to life, fostering a brand experience that reflects their values and connects deeply with their audience.
Outcome
The outcome of our collaboration with Rootworks is a vibrant brand identity that resonates with authenticity and charm. The hand-drawn logo serves as the cornerstone of Rootworks' identity, exuding homemade goodness and community spirit. Paired with carefully crafted branding and sustainable packaging solutions, Rootworks now stands out at local farmer's markets, embodying its commitment to wholesome living and eco-conscious practices. The cohesive brand experience we've created not only captures the essence of Rootworks but also connects deeply with consumers, fostering a sense of trust and loyalty. With its distinctive identity and strong brand story, Rootworks is poised for success in the market, leaving a lasting impression on all who encounter it.
