A Brand Focused on Shopping Local
Services
I created the logo, brand guide, business cards, merchandise artwork, social media presence and online webstore for the Localsaurus brand. It was important to my client to keep a gender-neutral color scheme that could be worn by anyone. We have a lot of ideas, and I am so excited to see what the future holds for this amazing brand!
Opportunity
Localsaurus is all about blending fashion with a cause. In addition to being a great alternative to shopping online (and dealing with the recent supply chain issues), buying goods at local businesses is an important way to help support artists and vendors in your area. The Localsaurus team was looking for help with brand and website design.
Approach
In our collaboration with Localsaurus, our approach centered on amplifying the brand's message of community support and sustainable consumerism. We began by immersing ourselves in the ethos of local businesses, understanding their challenges and aspirations. Our design process was rooted in authenticity, crafting visuals and messaging that resonated with the spirit of the community. Through strategic brand positioning and creative storytelling, we brought Localsaurus to life as a beacon for grassroots activism and conscious consumerism. Localsaurus products are now being offered in local artisan shops in North Carolina, with hopes to expand to more states over time.
